Carl’s Jr’s Burgers Are For Men Only – And I’m OK With That

carls jr

 

According to a new ad from Carl’s Jr, even female superheroes are no match for the Carl’s Jr. Burger (view ad here).   In the ad, the female superhero transforms into a human man, and we’re instructed that we need to “man up” to consume the burger.

I hate the phrase “man up,” and typically have a negative reaction to anyone who suggests women can’t do everything men can do.   But I’m not sure how I feel about this one – maybe I should be feeling bad for the boys this time.  After all, marketing artery-clogging, high salt, high fat burgers exclusively to men may be worse for men than women.  For once, I think I’m happy women are left out.